A legacy of luxury.
Harrods is a renowned luxury department store and London landmark, bringing high-end brands in fashion, beauty, fine jewellery, food, home furniture and more since 1849.
These digital assets were used to promote products, restaurants and events from the varying departments in the Harrods' store and online, creating a look and feel that encapsulates Harrods’ legacy of luxury. Each creative treatment captures the unique personality from each of Harrods’ offerings, whilst still maintaining a level of cohesiveness and style.
DELIVERABLES: DIGITAL CREATIVE
Designing social assets for Instagram stories across Harrods five Instagram channels, including fashion, food, and beauty. Using design themes to differentiate between the channels, whilst remaining a level of brand consistency overall.
SOCIAL STORIES
Filming low fi footage in-store, capturing various departments, restaurants events and brand pop-ups to use across each of Harrods Instagram channels.
CAPTURING FOOTAGE
Prada Event at Prada Caffé
My Wardrobe HQ pop-up – view reel
The Dining Hall reopening
Designing editorial layouts for the Harrods website, coming up with a creative for each blog piece that works across desktop, tablet and mobile viewing and replicating the design across social media and email.
WEBSITE
