Robert Welch’s 2020 Christmas was centred around the concept of modern-day heirlooms. This was bought to life through their Christmas gift wrap, with hand-drawn illustrations highlighting some of their most established products. The use of textured kraft paper not only added a tactile dimension but also showed nostalgia and heritage, alluding to family and tradition. The final touch of green ribbon added a layer of festive charm and encapsulated the spirit of the season.